Find our category leading products in 14 African countries

Darling is a market leader in hair extension products; a category we pioneer across the 14 countries in which we operate, across Africa. We manufacture locally, and our products are used by over 100 million African consumers. Read more


Our people make us who we are

We take much pride in fostering an inspiring workplace with an agile and high performance culture to attract, develop and retain the best global talent. Come, meet the teams behind our category-leading brands. Read more


Darling South Africa


Darling is the largest synthetic hair supplier to Southern Africa and has the widest range of styles in its portfolio in this region.
One of our biggest strengths is our distribution network. It is arguably the best in the region, both by width and depth of coverage.
We also manufacture locally and our products are used by millions of Southern African consumers.
In fact, approximately 100 Darling braids are sold every minute in South Africa.

Fostering an inspiring workplace


Our range


Choose from our wide variety of braids, weaves, plait ons, dreds,
drawstrings, human hair and pick & drop styles