Find our category leading products in 14 African countries

Darling is a market leader in hair extension products; a category we pioneer across the 14 countries in which we operate, across Africa. We manufacture locally, and our products are used by over 100 million African consumers. Read more

 

Our people make us who we are

We take much pride in fostering an inspiring workplace with an agile and high performance culture to attract, develop and retain the best global talent. Come, meet the teams behind our category-leading brands. Read more

 

Use the Darling app to be your own stylist

Select a hairstyle from a variety of Darling styles and try it out against your pictures. You can also share the look with friends or simply save the photograph for the next hairdo. Planning your hairstyle was never this easy.

Download the app in South Africa                 Download the app in Nigeria

 

The #1 hair care brand in Africa

We are a leading pan-African brand with a strong, trusted heritage and deep understanding of ethnic hair culture. Our vision is to become the #1 hair care brand in Africa by democratising the ability to transform your look through superior quality products. Read more

 

Hello!

A market leader in
14 African countries

 

The Darling brand today stands for beauty and is an enabler for every African woman
to transform the way she looks. It has tremendous affinity with salons and
is the preferred brand for stylists across Africa.

Read more

Fostering an inspiring workplace

Meet us
 

Our products are used by
100 million African consumers

 

We manufacture locally, and our products are used by over 100 million African consumers.
Choose from our wide variety of braids, weaves, plait ons, dreds,
drawstrings, human hair and pick & drop styles.

View our products